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Apr 10, 2024

TODAY Hot List: Allbirds, NYDJ flare jeans and more popular finds

Ahead of summer, we're back with our latest installation of Shop TODAY's Hot List: a selection of editor-curated, under-the-radar finds that we think our readers should know about.

We've done our research (think countless hours spent on social media monitoring new brand launches and more) in order deliver this new trend report, which covers everything from chic fashion finds to a must-have gadget. Shop TODAY editorial director Adrianna Brach joined TODAY to share seven of our newest Hot List picks — and most of them are under $20.

From the ultimate pair of jeans (exclusively on deal for TODAY readers!) to a $13 gadget for anyone who relies on their phone to store all of their favorite photos, keep reading to shop the latest and greatest finds.

Meet the fanny pack's trendy Gen Z cousin: The crescent shoulder bag.

Editor's note: Our pick is now low in stock, but we found another similar option below.

Meet the fanny pack's Gen Z cousin: The crescent shoulder bag. It's a unisex trend that everyone can get behind because it is truly functional (and, deceivingly large), Brach says. This style from Uniqlo comes in eight different colors — though, some are so popular that they are now out of stock — and has a water-repellent finish that makes it convenient for travel.

This crossbody sling features an adjustable shoulder strap and comes in two different colors.

This crossbody sling features an adjustable shoulder strap, so you can wear it multiple ways.

This gadget can be used to transfer photos from your phone to a SD card, or vice versa.

Editor's note: Our pick is no longer available, but we found another similar option below.

Most of us use our phones to take pictures, but it usually doesn't take long for our devices to reach their storage capacity after snapping a few memories. This gadget features both a MicroSD and a SD card slot, so it can be used to transfer photos from your phone to the SD card and vice versa. Prefer to take pictures with an actual camera? This pick is an easy way to load those pictures onto your phone, too.

This high-speed card reader supports two-way transfers for both standard photo formats and 4K video formats. It doesn't require the use of any third-party apps, according to the brand, and even features a port that allows you to simultaneously transfer files and charge your device.

Your skin care routine is missing these microfiber wristbands, says associate editor Kamari Stewart.

If you wash your face in the sink, you're probably tired of water running down your arms during the process. Take it from a passionate Shop TODAY editor: Your skin care routine is missing these microfiber wristbands, says associate editor Kamari Stewart. They're a simple but genius enhancement that will help keep you (and your counters) dry.

This time of year is all about accessorizing and this dainty eternity band is an easy and affordable way to make any outfit feel elevated. Brach says stackable rings like this one, along with necklaces, are all the rage right now, so it's worth snagging a solo piece or set of three in either a white, gold or rose gold-plated finish to pair with pieces you already own.

One Shop TODAY Editor loves the stretchy feel and flattering fit of these trendy flare jeans.

Use code TODAY30 at checkout to snag this pair for 30% off.

Editor's note: Our pick is low in stock in select sizes, but you can shop the same style in additional washes below.

Now is the perfect time to break out your white jeans! If you are struggling to find the right pair, associate editor Danielle Murphy found a perfect pair that taps into the flare jeans trend we're seeing everywhere right now. They're made with the brand's signature "Lift Tuck technology, which is designed to sculpt and slim, according to the brand. Despite their shaping capabilities, Murphy says they're not tight or uncomfortable and instead are stretchy and flattering.

Use code TODAY30 at checkout to snag this pair for 30% off.

Use code TODAY30 at checkout to snag this pair for 30% off.

You can also shop the flattering style in a variety of light and dark washes.

Shop TODAY editors and readers alike have come to love Allbirds for their comfortable footwear options, and this latest style from the brand is giving us even more to love. They're made with an organic cotton canvas outer that comes in both classic and limited edition colors, lined with moisture-wicking Merino wool and boast an insole that is made from Allbirds' signature SweetFoam material.

Shop TODAY senior SEO editor Jess Bender has a knack for hot sauce, and this is one that she always keeps in her pantry. The brand, Small Axe Peppers, utilizes ingredients from community gardens and urban farms across the United States — and each sauce is given a name inspired by the city from which the ingredients hail from. Heat levels range from medium to spicy hot, and Bender's favorites are Bronx Green and The Detroit.

Sometimes, the littlest things make all the difference — and we believe it with this pick! Whether you've got wellness goals to reach or never leave home without a reusable water bottle in one hand, this pick is one you'll want to add to your cart ASAP. Brach says it has all of the "bells and whistles" of an insulated bottle (including multiple size options) but takes it up a notch thanks to the number of ways you can drink from it. You can sip upright through the built-in straw or remove the cap and take a swig; the lockable leakproof opening can help prevent spills after you've hydrated.

Can't find a good blush? This oil adjusts to your body temperature for the perfect flushed look.

Brach is calling this pick the "mood ring" of makeup. Blush has skyrocketed in popularity in recent years and Brach says this liquid blush oil is an even hotter take on the trend since it has a "customized" feel. You can apply it just like you would a skin care product and then let it work its magic: The color will change according to your body temperature, so you'll get the perfect shade every time.

A reliable tote bag is another must-have on our list and this sturdy option from L.L. Bean fits the bill. According to the brand, it was originally designed to carry ice from your car to the ice chest (back in the 1940s) but its functional design is keeping it relevant as one of 2023's hottest fashion statements. The price is reasonable for a bag of its stature and if you want to truly make it yours, you can get creative with it and have it embroidered for just an additional $8. Short on inspiration? Check out this social media page Brach found for some hilarious insight.

Shop TODAY editors love these tights for their durability and sheer look.

Something we consider to be a winter essential? The perfect pair of tights. One Shop TODAY writer has owned these Sheertex tights for several years and swears by them — and the whole Shop TODAY team is hooked! They're designed to last ten times longer than the average pair of tights, according to the brand (hence why they're a bit more expensive than your usual buy) and they're made from a nylon-blend material with a polymer that is typically found in climbing equipment. Because of this, Brach says you won't have to purchase new pairs as frequently as you used to. Plus, you can find them in sizes XS-3XL.

If your hair could use a pick-me-up, this new formula delivers volume and a clean scent.

This is not a drill! Olaplex launched its first-ever dry shampoo last week and Shop TODAY editors got a sneak peek at the brand new formula. Not only can it be used to absorb excess oil on your hair and scalp, but the brand says it can also be used to volumize your hair without leaving residue or a greasy feel behind. Unlike most powdered dry shampoos, Olaplex's formula can be massaged into your hair to clean your scalp too, says the brand.

Tap into your inner barista with this fun latte art pen, which can be filled with various spices.

Just because you've opted to make your coffee at home doesn't mean your usual cup has to be boring. This gadget went viral for its ability to turn any frothy drink into a work of art and the Shop TODAY team thinks it is the perfect Valentine's Day surprise for kids and adults alike. All you have to do is load it with a topping of your choice (like cinnamon), press the button and let your creativity get to work.

If you're like us, you probably don't believe in compromising fashion for function. So, you can imagine our excitement when we found a pair of sneakers that combine the best of both worlds. These hands-free kicks have the sleek look and feel of your favorite footwear but are designed to slip on and off easily, which makes them convenient for those with limited mobility, little ones or anyone who is often crunched for time. Plus, you'll never have to worry about your laces untying!

These hands-free kicks are designed to slip on and off easily, without bulky laces.

Jillian Ortiz is a Production Associate at Shop TODAY.

Editor's note: Our pick is now low in stock, but we found another similar option below. Editor's note: Our pick is no longer available, but we found another similar option below. TODAY30Editor's note: Our pick is low in stock in select sizes, but you can shop the same style in additional washes below. TODAY30
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